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Experience  A Whole New Level

Lisa MacDonald Founded Driven in 2006

with the mission of providing world-class health and wellness services with a simple commitment: To never compromise on the level of service or expertise provided to our clients.

Driven is a boutique fitness studio that always puts clients – and their goals – above all else. We offer unparalleled personal training expertise, state-of-the-art equipment and an inspiring space meticulously designed to bring out the best in each and every person who walks through our doors. Put simply, we’re devoted to making sure members are happy and challenged here. We are into progress not plateaus.


 

Our Services

We provide world-class health and wellness services with no compromise in service or quality

 

Personal Training

Whether you want to slim down, bulk up, run faster or simply feel better, we tailor our results-driven workouts to your needs and objectives. We meet you where you are at and get you to where you never thought you’d reach.

Massage / Stretching

We offer a wide range of full-body massages to promote relaxation and ease tension. In addition, assisted stretching increases mobility and flexibility. Our Massage Therapists customize each treatment.

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Nutrition Consulting

Enhance the benefits of your training by making the right food choices. We create customized meal plans, provide meal prepping tips and guidance in making smart decisions in the grocery store or when ordering in. 

 
 
Focusing on your strength and conditioning can be transformative for both the body and mind. We’re passionate about living a healthy lifestyle and working with you to achieve your goals.
— Lisa MacDonald, founder
 

Our Team

Let us help you achieve what you never thought possible

 

Lisa

Bachelor Of Science
Exercise Science

American Council On Exercise
Certified Personal Trainer

Stott Pilates
Certified Pilates Instructor

Fitness Nutrition Specialist
NASM and ACE Certified

MORE INFORMATION...


Lisa is fiercely devoted to helping people reach their goals and improve their lives.

She holds a degree in exercise science and has more than 20 years of experience in the ever-expanding health and fitness field. She combines her ability to energize and motivate people with her extensive knowledge of exercise science, athletic conditioning and Pilates to create workout programs tailored to the unique objectives of each client. She trains a broad array of individuals of all ages, working on everything from core strength, agility and injury prevention/rehabilitation to postural alignment and functional fitness. In addition to her personal training and Pilates certifications, Lisa is also a Fitness Nutrition Specialist. She is passionate about healthy eating and can often be found cooking when she’s not in the studio. Beyond wellness, her interests include traveling the globe, adventure seeking, art collecting, and going for walks with Tig, her beloved poodle.



 
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Craig

NASM Certified
Personal Trainer

Certified Corrective
Exercise Specialist

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Craig’s experience as a personal trainer dates back to 2007. Since then, he has helped numerous clients by developing fitness programs based on their unique strengths, goals, and nutritional needs. He is highly skilled in assessing and correcting muscle imbalances, and specializes in functional training, core stability, and balance training.

When he is not training clients, Craig dedicates himself to working on his own functional strength training. He also spends time with his son Gavin at the playground, the park, or bike riding.



 

Jaime

Studio Operations Manager

NASM Certified
Personal Trainer

Certified Corrective
Exercise Specialist

Certified Golf
Fitness Specialist

MORE INFORMATION...


Jaime has been with the studio since it's opening, but has recently taken on a new role as the Studio Operations Manager. She is excited about the chance to develop new skills while creating ways to improve the client studio experience.

Jaime also continues to do personal training on a virtual basis, and specializes in posture correction, mobility, corrective exercise, and strength training.



 

CHRIS

Bachelor Of Science 
Exercise Science 

 Masters 
Clinical Counseling 
Exercise Science  

Certified Strength & Conditioning Specialist 
1992 

MORE INFORMATION...


Chris has worn many hats in his career including a stint as the Division 1 Head Strength and Conditioning coordinator showcasing his ability to handle a broad spectrum of responsibilities—16 varsity sports. In addition, Eastern Michigan flourished under his watch, producing multiple NFL starters.

Chris extended his influence to the University of Michigan wrestling team, collaborating with Coach McFarland. His strength consulting resulted in 2x wrestlers turned 3x All-Americans, both fighting for the national championship.

Chris has seamlessly transitioned into the world of medical sales, where his focus is on endovascular neurosurgery for stroke and aneurysm procedures. Chris's biggest accomplishment is being a father of four guiding and coaching his own children to earning multiple All-State Athletes at Detroit Country Day High School.



 

Charles


Licensed Massage Therapist

Certified Stretch and
Flexibility Specialist

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Charles has been a Licensed Massage Therapist for over 15 years. His highly skilled specialties include therapeutic, deep tissue, trigger point, prenatal, and Swedish massage. He has also been trained to preform scraping, PNS, neuromuscular techniques, and myofascial release, along with other modalities.

Additionally, Charles is a Certified Stretch and Flexibility Specialist. The customized stretch sessions he offers allow him to use a variety of techniques in order to increase flexibility, free adhesions, and improve range of motion for each client.



 

Addison

BA Health & Human Physiology: Pre-PT & Nutrition Focus

NSCA Certified Strength & Conditioning Specialist

ACE Certified Personal Trainer

MORE INFORMATION...


Addison is a former gymnast whose feats include representing the US national team for 3 years, and then competing for the University of Iowa while earning his bachelors degree. Now he is an avid golfer and dog father who is passionate about empowering others to enhance their quality of life and movement economy. As a fitness professional, his mission is to deliver both efficient results and engaging workouts by adaptively customizing his client’s programs based on their unique needs. Addison has a variety of experience working with athletes to prepare for both collegiate and professional leagues in tennis, track, gymnastics, baseball, and basketball. He has also trained cast members for the filming of Madame Web as well as developed wellness programs for luxury residencies and corporate offices. Now he primarily works with a wide range of ages and experience levels by utilizing a combination of strength training, functional mobility, corrective exercise, and athletic conditioning. Whether your goal is to play with grandkids or relearn how to jump, his reward is seeing your individual success while being able to build long lasting relationships.



Janine

AFAA Certified
Personal Trainer

Licensed Massage Therapist 

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Janine has over 20 years of history as a fitness professional and has a passion for educating others about strength training, cardiovascular exercise, and proper nutrition. She is a lifestyle specialist and has extensive experience in toning, sculpting, and weight loss. She is also well versed in working with geriatric populations including those with Parkinson’s Disease and dementia.

Janine is a Licensed Massage Therapist trained in a variety of massage techniques. Whether it be for relaxation or for a targeted therapeutic approach, every massage will be customized for each individual client to promote optimal healing and tension release.



Lindsey

Certified Yoga Instructor

ISSA Certified
Personal Trainer

MORE INFORMATION...


Lindsey first entered the fitness world by earning her Yoga Instructor Certification in 2020 because she wanted to share with the community the sense of peace that yoga brought into her own life. She offers private and duet yoga sessions that are customized to each client’s specific skill level and needs.

As a Certified Personal Trainer, Lindsey is passionate about helping others become healthy and happy. She specializes in weight loss, nutrition, and strength training.

Additionally, Lindsey is completing her Stott Pilates Certification and will be available for private or duet Pilates reformer sessions.



 
 
Lisa and the Driven team put me back on the path of living a healthy lifestyle. Their positive energy, encouragement and dedication inspires me to continue my training weekly.
— Josh F.
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"The incredible team at Driven showed me that working out in their cozy, well-appointed studio could be both fun and very rewarding. Over two years later, I still suit up and show up and have lost 6 pants’ sizes to prove it. Thank you, Driven, for giving me my confidence back while taking off those many pounds and inches!"

- Connie E.

"I have been going to Jaime for the past 2 years and she is fantastic. I started with the goal of strengthening my core and improving my posture. I am so pleased with how much stronger I am today and how much straighter I am standing. While the work I do with Jaime is difficult she makes our time together fun!"

- Emily S.

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Lisa is a dynamic personal trainer! After 10 years together, my sessions are still challenging, unexpected, goal oriented, and fun!
— Maya M.
 
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Contact Us

Driven by Lisa Macdonald
32654 Franklin Rd. Franklin, MI 48025   248.737.2803